Finding Your Superpower
Your superpower helps shape your personal brand and precedes you in networking. When aligned, both shape the quality of...
When the Economy Slows, Act With Intention
Business development in a slow economy isn’t about chasing more. It’s about doing what works – and doing it better.
Networking: Be Intentional, Human, and Accountable
Real networks are living ecosystems of relationships that require care and cultivation. You need to be intentional,...
Resilience Redefined in Professional Services
Resilience in marketing and BD: Turn challenges into opportunities, connections into conversions, and insights into...
Branding: It’s Not Just A B2C Thing, It’s An Everything Thing
For products and services, consumer and corporate, it is the brand, the mother of all disciplines, that really matters.
The Intentional Marketer As Driver Of Intentional Marketing
Intentional marketers drive intentional marketing, purposeful actions that align brands to audiences to build trust.
Storytelling: TV Shopping Network Lessons
Sometimes we discover the importance of the narrative in unexpected places. It's that narrative that drives sales.
Branding + Intentional Marketing = Power (and Acceleration)
There is much to be learned about branding, as a driver of business, particularly when aligned with intentional...
Why Intentional Marketing Versus Traditional Marketing?
Intentional marketing aligns a brand’s actions, programs, and messaging with clear and meaningful purpose.
A Forward-Looking Plan Can Help Achieve Change
Intentional marketing demands discipline. A Marketing RoadMap aligned to your strategic plan and purpose meets that...