Why Some Brands Endure While Others Don’t
In professional services, your brand walks into the room on two feet. People deliver on the soul of your brand.
Branding: The Power of Consistency and Precision
What is true in ceremony is equally valid in branding: precision works when it reinforces shared values and purpose.
Evolving Superpowers Shape Your Brand
Your superpower is not a static label. It evolves. When aligned with your personal brand, both are amplified.
Superpowers That Prove Quiet Can Be Powerful
How subtle strengths shape careers, build trust, and leave a lasting impact.
Finding Your Superpower
Your superpower helps shape your personal brand and precedes you in networking. When aligned, both shape the quality of...
Shifting Your Narrative From What You Did to What You Know
Your expertise, not the confidential details of your work or client matters, define your personal brand.
Branding: It’s Not Just A B2C Thing, It’s An Everything Thing
For products and services, consumer and corporate, it is the brand, the mother of all disciplines, that really matters.
Personal Branding: Your Strategic Plan Is Never One and Done
To maximize the success of your personal strategic plan, execute purposely and revisit frequently.
Your Personal Brand: The Personal and Professional You
Does your personal brand matter at work? Absolutely. There are no bounds between your personal and professional life.
Want to Become a Thought Leader? Start by Defining Your Personal Brand
There is no time like the present to get your house in order and define your personal brand. That means revisiting your...
The Intentional Marketer As Driver Of Intentional Marketing
Intentional marketers drive intentional marketing, purposeful actions that align brands to audiences to build trust.
Storytelling: TV Shopping Network Lessons
Sometimes we discover the importance of the narrative in unexpected places. It's that narrative that drives sales.
The Impact of Narratives: How Storytelling Can Change the Game
Compelling brand narratives inform, educate, and influence. And in a world where services may often seem...
Why Intentional Marketing Versus Traditional Marketing?
Intentional marketing aligns a brand’s actions, programs, and messaging with clear and meaningful purpose.
The Nexus of Thought Leadership and Content Marketing
Thought leadership and content marketing complement each other, elevate your brand, connect you to target audiences and...
What is Branding Strategy and the Soul of a Brand?
Your brand can occupy a specific place in the market and in the mind of clients and prospects alike. Here's how.
The Need for 3rd Party Marketing Audits and Assessments
Audits and assessments garner data-driven insights, identify areas for improvement, and drive transformative change....