---
title: Thinking. Thought Leadership Blog | Technology
description: Technology | Definition of a brand, its essence, and its soul.
---

[Skip to content](https://paulazirinsky.com/thinking-thought-leadership-blog/tag/technology#main-content)

[![](https://paulazirinsky.com/hs-fs/hubfs/Asset%201ZSLogo.png?width=300&height=47&name=Asset%201ZSLogo.png)](https://www.zirinskystrategy.com/)

- [About](https://www.zirinskystrategy.com/about)
- [Services](https://www.zirinskystrategy.com/services)
- [Thinking](https://www.zirinskystrategy.com/thinking-thought-leadership-blog)
- [News](https://www.zirinskystrategy.com/news)
- [Work](https://www.zirinskystrategy.com/work)
- [Contact](https://www.zirinskystrategy.com/contact)

Open main navigation

Close main navigation

- [About](https://www.zirinskystrategy.com/about)
- [Services](https://www.zirinskystrategy.com/services)
- [Thinking](https://www.zirinskystrategy.com/thinking-thought-leadership-blog)
- [News](https://www.zirinskystrategy.com/news)
- [Work](https://www.zirinskystrategy.com/work)
- [Contact](https://www.zirinskystrategy.com/contact)

![Thinking](https://paulazirinsky.com/hs-fs/hubfs/Thinking.png?width=600&height=175&name=Thinking.png "Thinking")

- [Branding](https://paulazirinsky.com/thinking-thought-leadership-blog/tag/branding)
- [Business Strategy](https://paulazirinsky.com/thinking-thought-leadership-blog/tag/Business-Strategy)
- [Marketing RoadMaps](https://paulazirinsky.com/thinking-thought-leadership-blog/tag/Marketing-RoadMaps)
- [Thought Leadership](https://paulazirinsky.com/thinking-thought-leadership-blog/tag/Thought-Leadership)
- [Intentional Marketing](https://paulazirinsky.com/thinking-thought-leadership-blog/tag/Intentional-Marketing)
- [Technology](https://paulazirinsky.com/thinking-thought-leadership-blog/tag/Technology)

[Subscribe Now](https://share.hsforms.com/1C2_-_gndR96UyjD4gu5Yignxndg)

[![](https://paulazirinsky.com/hubfs/Blog%20post%20banners_Woman%20Envelopes.jpg)](https://paulazirinsky.com/thinking-thought-leadership-blog/thought-leadership-ai-and-client-alerts)

## [Thought Leadership, AI, and Client Alerts](https://paulazirinsky.com/thinking-thought-leadership-blog/thought-leadership-ai-and-client-alerts)

 Dec 11, 2025 5:42:00 PM

AI-powered, tailored client alerts - paired with a brief personal note - will transform legal thought leadership.

[Read more](https://paulazirinsky.com/thinking-thought-leadership-blog/thought-leadership-ai-and-client-alerts)

[![](https://paulazirinsky.com/hubfs/thumbnail_Blog%20post%20banners-ResilienceRedefined_300x175.jpg)](https://paulazirinsky.com/thinking-thought-leadership-blog/resilience-redefined-in-professional-services-marketing-and-business-development)

## [Resilience Redefined in Professional Services](https://paulazirinsky.com/thinking-thought-leadership-blog/resilience-redefined-in-professional-services-marketing-and-business-development)

 May 13, 2025 4:20:36 PM

Resilience in marketing and BD: Turn challenges into opportunities, connections into conversions, and insights into...

[Read more](https://paulazirinsky.com/thinking-thought-leadership-blog/resilience-redefined-in-professional-services-marketing-and-business-development)

[![](https://paulazirinsky.com/hubfs/AI%20GenAI%20iStock-2107612972.jpg)](https://paulazirinsky.com/thinking-thought-leadership-blog/creativity-genai-and-fear-of-the-people-using-it)

## [Creativity, GenAI, and Fear of People Using It.](https://paulazirinsky.com/thinking-thought-leadership-blog/creativity-genai-and-fear-of-the-people-using-it)

 Sep 23, 2024 9:32:25 AM

GenAI and ChatGPT have set the stage for marketing efficiency and automation, freeing time for creativity. Or have they?

[Read more](https://paulazirinsky.com/thinking-thought-leadership-blog/creativity-genai-and-fear-of-the-people-using-it)

[![](https://paulazirinsky.com/hubfs/iStock-1392302544.jpg)](https://paulazirinsky.com/thinking-thought-leadership-blog/six-steps-to-marketing-technology-platform-success)

## [Six Steps to Marketing Technology Platform Success](https://paulazirinsky.com/thinking-thought-leadership-blog/six-steps-to-marketing-technology-platform-success)

 Aug 15, 2023 11:47:00 AM

The marketing technology platform choices you make today will determine your relevance and success tomorrow.

[Read more](https://paulazirinsky.com/thinking-thought-leadership-blog/six-steps-to-marketing-technology-platform-success)

[![ZS-Button-KO](https://paulazirinsky.com/hs-fs/hubfs/ZS-Button-KO.png?width=100&height=100&name=ZS-Button-KO.png "ZS-Button-KO")](https://www.zirinskystrategy.com/)

We are happy to answer your questions via phone or zoom. Contact us at [info@zirinskystrategy.com](mailto:info@zirinskystrategy.com)

[Learn more](https://www.zirinskystrategy.com/)

[Home](https://www.zirinskystrategy.com/) **.** [About](https://www.zirinskystrategy.com/about) **.** [Services](https://www.zirinskystrategy.com/services) **.** [Thinking](https://www.zirinskystrategy.com/thinking-thought-leadership-blog) **.** [News](https://www.zirinskystrategy.com/news) **.** [Work](https://www.zirinskystrategy.com/work) **.** [Contact](https://www.zirinskystrategy.com/contact)

Please join the mailing list for   
**Thinking. Thought Leadership Blog.**

Follow us on LinkedIn

[linkedin-in icon](https://www.linkedin.com/company/zirinsky-strategy/)

Copyright 2025 Zirinsky Strategy LLC. All rights reserved. [Privacy Policy](https://www.zirinskystrategy.com/privacy-policy).