Branding: It’s Not Just A B2C Thing, It’s An Everything Thing
For products and services, consumer and corporate, it is the brand, the mother of all disciplines, that really matters.
Personal Branding: Your Strategic Plan Is Never One and Done
To maximize the success of your personal strategic plan, execute purposely and revisit frequently.
Your Personal Brand: The Personal and Professional You
Does your personal brand matter at work? Absolutely. There are no bounds between your personal and professional life.
Want to Become a Thought Leader? Start by Defining Your Personal Brand
There is no time like the present to get your house in order and define your personal brand. That means revisiting your...
The Intentional Marketer As Driver Of Intentional Marketing
Intentional marketers drive intentional marketing, purposeful actions that align brands to audiences to build trust.
Storytelling: TV Shopping Network Lessons
Sometimes we discover the importance of the narrative in unexpected places. It's that narrative that drives sales.
The Impact of Narratives: How Storytelling Can Change the Game
Compelling brand narratives inform, educate, and influence. And in a world where services may often seem...
Why Intentional Marketing Versus Traditional Marketing?
Intentional marketing aligns a brand’s actions, programs, and messaging with clear and meaningful purpose.
The Nexus of Thought Leadership and Content Marketing
Thought leadership and content marketing complement each other, elevate your brand, connect you to target audiences and...
What is Branding Strategy and the Soul of a Brand?
Your brand can occupy a specific place in the market and in the mind of clients and prospects alike. Here's how.