Creativity, GenAI, and Fear of People Using It.
GenAI and ChatGPT have set the stage for marketing efficiency and automation, freeing time for creativity. Or have they?
Your Personal Brand: The Personal and Professional You
Does your personal brand matter at work? Absolutely. There are no bounds between your personal and professional life.
Want to Become a Thought Leader? Start by Defining Your Personal Brand
There is no time like the present to get your house in order and define your personal brand. That means revisiting your...
The Intentional Marketer As Driver Of Intentional Marketing
Intentional marketers drive intentional marketing, purposeful actions that align brands to audiences to build trust.
Storytelling: TV Shopping Network Lessons
Sometimes we discover the importance of the narrative in unexpected places. It's that narrative that drives sales.
The Impact of Narratives: How Storytelling Can Change the Game
Compelling brand narratives inform, educate, and influence. And in a world where services may often seem...
Branding + Intentional Marketing = Power (and Acceleration)
There is much to be learned about branding, as a driver of business, particularly when aligned with intentional...
Why Intentional Marketing Versus Traditional Marketing?
Intentional marketing aligns a brand’s actions, programs, and messaging with clear and meaningful purpose.
The Nexus of Thought Leadership and Content Marketing
Thought leadership and content marketing complement each other, elevate your brand, connect you to target audiences and...
What is Branding Strategy and the Soul of a Brand?
Your brand can occupy a specific place in the market and in the mind of clients and prospects alike. Here's how.
What Are the Steps to Great Thought Leadership?
You can establish yourself as a thought leader, deliver a powerful message, inspire change, and make a lasting impact.
A Forward-Looking Plan Can Help Achieve Change
Intentional marketing demands discipline. A Marketing RoadMap aligned to your strategic plan and purpose meets that...
Six Steps to Marketing Technology Platform Success
The marketing technology platform choices you make today will determine your relevance and success tomorrow.
The Need for 3rd Party Marketing Audits and Assessments
Audits and assessments garner data-driven insights, identify areas for improvement, and drive transformative change....
Unleashing Success Through a Plan and a Marketing Roadmap
A well-structured plan and a Marketing RoadMap can propel your professional services business forward toward growth.
My Personal Story: Becoming A Marketing Professional
Marketing through the eyes of a young girl: brand, mission, purpose, and intentional marketing professionals.